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Created with Fabric.js 1.4.5 Homewood Public Library (HPL) Marketing the Library Through Social Media (SM) 0 350 700 Facebook Likes 568 Twitter Tweets 683 Pinterest Pins 477 Instagram Likes 96 f f f f hpl 4 PLATFORMS OF HPL SOCIAL MEDIA 4 PLATFORMS OF HPL SOCIAL MEDIA hpl hpl hpl HPL Library Policy Section 7.05 Social Media Policyhttp://www.homewoodlibrary.org/pdfs/Policy%20Manual%202014%20approved-3.p df crisisresponse plan INCREASED PATRON TRAFFIC INCREASED PATRON TRAFFIC INCREASED USE OF HPL BRAND hpl health infotax servicesretirement & investment seminarsemergency alerts: cyberscams health infotax servicesretirement/investment seminarsemergency alerts: cyberscams (+ 10% TBA) Adults Teens Seniors ????? Adults online gaming online gaming GENERAL PATRONAGE HPL SM INFORMS PATRONS OF NEW SERVICESPATRONSMAY CHECK OUT eBOOKS AND iTABLETS HPL SOCIAL MEDIA MANAGEMENT (SMM) APP HPL SOCIAL MEDIA MANAGEMENT (SMM) APP MONITORS AND SCHEDULES ALL HPL SOCIAL MEDIA POSTINGS - MONITORS AND SCHEDULES ALL HPL SOCIAL MEDIA POSTINGS 30% 30% HPL '30% RATIO SOCIAL MEDIA STRATEGY' HPL '30% RATIO SOCIAL MEDIA STRATEGY' 30% LIBRARY CONTENT SM CONTENT DIRECTLY RELATED TO HPL 30% LIBRARY CONTENT SM CONTENT DIRECTLY RELATED TO HPL 30% 30% 30% 30% INDUSTRY CONTENT (eBOOKS, iTABLETS, NYT BEST SELLERS) 30% INDUSTRY CONTENT (eBOOKS, iTABLETS, NYT BEST SELLERS) 30% ENTERTAINMENT CONTENT 'FUN' HPL SM CONTENT 30% ENTERTAINMENT CONTENT 'FUN' HPL SM CONTENT EXPANDED HPL SM COMMUNITY INCREASED USE OF HPL BRAND COMMUNITY, NATIONAL GLOBAL HPL SM PRESENCE INCREASE IN PATRON INTERACTION Used to Monitor STEMA Teen Projects Science Technology Engineering Mathematics Arts example: 'AUDRINO AFTERSCHOOL' -CIRCUIT BOARD CONSTRUCTION-COMPLETE LED PROJECTS-DEVELOP WEARABLE TECHNOLOGY local social content unique social media presence factor inhpl analytics crisisresponse plan increased community, national, global interaction through HPL SM COMMUNITY, NATIONAL GLOBAL HPL SM PRESENCE hpl f f f ALWAYS ADVANCING IN SOCIAL MEDIA ALWAYS ADVANCING IN SOCIAL MEDIA OUR STATS ARE GOOD . . . AND GROWING! "I love this library . . . they have a HUGEselection of DVDs . . . The best part is thatthey're FREE. (as are all libraries) " A. Patron (Yelp.com) . hpl . double click to change this header text! f f f Adults Teens Library Services Outreach f f Teens Seniors health infotax servicesretirement/investment seminarsemergency alerts: cyberscams f Teens Outreach Patrons create their own videos in the HPL Digital Media Lab Adults Library Services Library Services Library Services
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