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Created with Fabric.js 1.4.5 Sometimes, school public-ations' ad prices are too high for their share of themarket. "Your pricing needsto be something people canlive with," Dunn says.Lowerprices can double or even triple your client base. Some businesses may beinterested in trading theirproducts for advertising."Think about what needsyou have," Dunn says."Someone might donate to you based on what you have to offer." As director of the Concert Series at the University ofMissouri, Dunn finds ways to advertise on everythingfrom tickets to envelopesto concessions:"We're always looking at every little thing we can do." Consider pricing differentparts of your publicationdifferently. For example,a yearbook may sell thefirst or last page of an advertising section at ahigher price. "Establish a client list and treat them very well," Dunnsays. This means makingsure you fulfill promises, as well as helping clientsto find new ways to be apart of your publication. Estudos sobre a prática da "flânerie" nas metrópoles em meados do século XIX e suas transformações até o momento atual. FUNDING IT At a time when most media outlets are facing budget cuts and a sluggish economy, KBIA General Manager Mike Dunn has maintained a steady stream of sponsorships. Here's howhis strategies can help your school publication. Be willing to trade. Be loyal to your clients. Sociologia Geral e da Comunicação Know your products. Set reasonable rates. Think of new avenues. Join a website like, which connectscommunity members with worthy causes (like classrooms).Also, check your local education foundation. Many offer grantsand accept donations that can be used to fund school media. Other helpful hints for fundraising:
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