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Created with Fabric.js 1.4.5 Production (The creation of the film) -The initial budget of the film was £20 million. -The initial pre production started in early 2011.-Principal photography started in late February 2012.-The Safran Company and Evergreen Media Group were the company which produced the film.-Casting was vital for success, as the film included two extremely well-known actors; Vera Farmiga (The Boy in the Striped Pyjamas, Mind the Gap) and Ron Livingston (Band of Brothers, Halo: Reach, Dinner for Shmucks. Having these well-known actors created awareness for the film and attracted a similar audience to previous films these actors had been in. Also, introducing new actors, like Shanley Caswell, opened up opportunitiesfor them and made them a bigger name, being associated with famous actors. Also, having some smaller names is much cheaper and cuts into less of thebudget and revenue.-The special effects were used scarcely. When used, it was used for realistic effect. Fractured FX and Pixel Magic created these effects. Fractured FX have done effects for American Horror Story and also for Insidious: Chapter 3. Pixel Magic have done effects for the likes of 22 Jump Street and Men in Black 3.-James Wan, the director, was the same person who directed 'Saw' and 'Insidious 2'. Distribution and Exhibition (Getting the film to the cinemas and showing it) -The distributor was mainly Warner Bros.-Warner Bros has also released films like Godzilla (2014) and Gravity (2013).-This film has a reasonably good marketability. One reason for this is that many people enjoy horror films. Also, the film was released in the holidays so more people are available to watch the film. Furthermore, the director was the same person who directed 'Saw' and 'Insidious 2', which means that anyone who enjoyed that director and the films he directs, will want to watch this film.-On the sides of buses, billboards and posters at the cinema etc, these were placed. These were placed on such areas where the demographic would see these posters and create a hype. For example, 15+ years old would ride buses, it would be pointless putting these posters outside of a nursery as the target audience would not see the poster and it would be inappropriate for the children going to the nursery to see the content. Similarly, trailers for this film wouldn't be shown at a PG screening or on a children's channel. -Twitter and Facebook were regularly updated with information on the film and also the website contained further information on the film. On the website there is also an area where you can submit your own story. This pushes the physical boundaries of interaction with the film, and gives their audience a spotlight.
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