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Created with Fabric.js 1.4.5 Now You See Me Initial Budget: $75 millionPre production start date: Production companies invloved: Summit EntertainmentK/O Paper ProductsOrci Paper Products Major hollywood stars such as Jesse Eisenberg, Mark Ruffalo and Morgan Freeman along with others. By doing this the company are creating more recognition for the film. Boosting blockbuster sales. Special Effects How was casting important for the success? Rodeo FX were the main contributors for special effectsthroughout the film. Main effects included filling the seats with thousands of people, City paintings, signs and logo's. And elements such as smoke or water.http://www.rodeofx.com/all-films/now-you-see-me Who was the director? Production Louis Leterrier Previous Successes included: The Transporter (2002)Unleashed (2005)Transporter 2 (2005)The Incredible Hulk (2008)Clash of the Titans (2010) Marketing Below the line marketingI could not find a great deal of below the line marketing. Above the line marketing.Advertising on TV and Cinemas.Classical advertising such as billboards and tv advertising were used. Posters and magazine prints were also produced to boost recognition. They also produced an online website, allowing viewers to interact and find out the latest news on the film! Through the line marketing.An interactive viral campaign was released online where the public could search for hidden cards. Clues to these were given on the website and these cards once found the public had to use the blippar app and scan the card, this would then release new exclusive content for the film. Distribution and Exhibition Distributors: Lionsgate and Summit Entertainment Other major films by these distributors includes: The Hunger GamesThe Day After TomorrowDivergentMr and Mrs SmithVanilla Sky I would say the marketability for Now You See Me
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