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Created with Fabric.js 1.4.5 The Many Types of Mass Media Television Televisions were small boxes with round screens.Broadcasts were black and white and programs were limited. Broadcasts reached a part of theEast Coast until post- WW2 innovations, like themicrowave, helped transmit waves to farther places. Radios turned to local broadcasts of news, weather, music, and community issues. Movies Radio +35% The number of radio stations rose by 50% during the decade. T.V. was available in 1948. In 1960, about 90% of American homes had television. The Federal Communications Commision, a government agency that regulates and licenses types of media, allowed 500 broadcasts to air. "Golden Age of T.V."- period of rapid expansion. T.V. in the 1950s- mostly comedy. Edward R. Murrow-introduced on-screen news with See It Now (1951-1958) and interviewing with Person to Person (1953-1960). Male characters to female characters was 3:1. African Americans and Latinos were barely shown. T.V. portrayed the ideal white family; it never dealt with poverty, diversity, and civil rights. T.V. focused more on historicalconflicts of the Western Frontier, like in Gunsmoke and Have Gun will Travel. Although shows like The Mickey Mouse Club attracted children, parents didn't like its effect on kids. T.V. showed violence in the Western Frontier shows and parents didn't want their kids exposed to that.Television also had stereotypicalportrayals of women. In showslike "Father Knows Best" and "Adventures of Ozzie and Harriet" women played the stereotypical motherly role. Comedies like The Texaco Star Theater and I Love Lucy took off in 1951. What did T.V. look like? Rise of radio's advertising due to radio's use of local broadcasts. Radio survived through television's popularity explosion. In 1948, 18,500 movie theaters had drawn a-round $90 million paid admissions per week. T.V. cut into movie's surplus. More people stayed home to watch T.V. andthe market decreased by half. David Selznick and others thought Hollywood's fame was over. Hollywood's Rise Hollywood capitalized on theupper hands it had over television: size, color, and stereophonic sound. By 1954, more than 50% of movies were in color. Color T.V. wasavailable in 1953, but it didn'tbecome popularuntil 1963. 20th Century Fox launched CinemaScope, which projected wide-angle pictures on a large screen. Smell-o-vision and Aroma-Rama also were created and spread smells into theaters to go with on-screen events. 3D was also invented. Critiques of Television Music Record sales grew with Rock 'n' Roll, reaching $600 million in 1960. Musicians started to use electronic instruments for blues. Alan Freed made it popular, called it Rock 'n' Roll- music that's both black and white- American music. Richard Penniman, Elvis Presley, and others made it popular. Television and radio helped expose it. Adults didn't like it- thought it led to teenage misbehavior. Some towns even banned it. $2 billion Amount business advertising spending reached in 1960. First RadioStructure First T.V.Structure First TheaterStructure First recordStructure
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