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Created with Fabric.js 1.4.5 Quantitative Qualitative methods vs. Virtual Ethnography (Qualitative) Semiotics (Quantitative) Manage the data gathered on the internet anthropologically - Interviews (structured/semi-structured)- Participant observation WHAT? DATA? PROS? - Low cost- Little time- Less obtrusive CONS? - De-territorialisation - Members are ubiquitous - Exchanges have a particular rhythm ANALYSE? - Ethnographic observation- Interviewing- Interpretation WHAT? Knowing how social media create meanings and how online communities communicate with each other in this new digital environment DATA? - Visual grammar- Moving images ANALYSE? - Signs analysis- Codes analysis- Paradigmatic analysis PROS? - Well adapted to eploring connotative meanings- Provides unifying conceptual framework and terms for use across the full range of signifying practices CONS? - Relatively loosely defined- Must operate with other analysis techniques- Controversion about seeing film and photographs as languages Usability - analytical methods (Quantative + Qualitative) WHAT? Study of interfaces and HDI processesSubgroups: 1. inspection: test the application, website or software and analyse the interface in order to detect possible interaction problems2. inquiry: get information about user preferences, dislikes, needs and system understanding3. testing: analyse how the interface facilitates or not the interaction PROS? - Usability can say many things about the web or the interaction process- Instrumental approach CONS? - Usability cant say WHY a web generates specific senses and passions- No narrative dimension (very important in e-branding) Bibliography - A SOCIAL SEMIOTIC MULTIMODAL ANALYSIS FRAMEWORKD FOR WEBSITE INTERACTIVITY. Elisabetta Adami: http://eprints.ncrm.ac.uk/3074/4/website_interactivity_Adami.pdf- SEMIOTICS FOR BEGINNERS. Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/sem11.html- SEMIOTIC ANALYSIS: http://www.uk.sagepub.com/upm-data/5171_Berger_Final_Pages_Chapter_1.pdf- HARNESSING THE POWER OF SOCIAL MEDIA AND WEB ANALYTICS.https://books.google.es/books?id=ROZGAwAAQBAJ&pg=PA260&lpg=PA260&dq=semiotic+web+analytics&source=bl&ots=LtBt5piaPI&sig=NtU9aa6CSeqE_yGREvUdPwB2xDY&hl=es&sa=X&ei=gnjjVJn1L4P6UuHAgPAK&sqi=2&ved=0CDAQ6AEwAg#v=onepage&q=semiotic%20web%20analytics&f=false- http://www.nngroup.com/articles/usability-101-introduction-to-usability/- http://www.usabilityfirst.com/usability-methods/- http://www.cs.utep.edu/novick/papers/usability.sigdoc07.pdf
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