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Created with Fabric.js 1.4.5 double click to changethis text! Drag a cornerto scale proportionally. As As a theme park you have a certain power on your suppliers. But they do have some power over you as well. There are not a lot of theme parks in theme parks in the Netherlands, but there are not many suppliers of attractions and rides either. The Efteling is happy to work with a company that they trust and the company is happy to work with them as being the Efteling. This you can see in the new construction of Baron 1898, which is being build by a company that already build other attractions for the Efteling. For catering the Efteling has more power than the caterer. A caterer is really happy to work for the Efteling because of its size and the many opportunities. The samen works for the cooperation with Unox and Ola. As a theme park you have a certain power on your suppliers. But they do have some power over you as well. There are not a lot of theme parks in theme parks in the Netherlands, but there are not many suppliers of attractions and rides either. The Efteling is happy to work with a company that they trust and the company is happy to work with them as being the Efteling. This fact you can see in the new construction of Baron 1898, which is being build by a company that already build other attractions for the Efteling. For catering department the Efteling has morepower than the caterer. A caterer is really happy to work for the Efteling because of its size and the many opportunities. The samen works for the cooperation with Unox and Ola. Being a theme park, there is not that muchcompetition. Just because of the fact that there are not that many theme parks. But there is the fact that a costumer can substitute the money that they spend on a day to the Efteling to something else. They might go to a Zoo or to a playground for instance. Especially because going to the Efteling is seen as a fun day out with kidsand family. If a Dutch costumer wants to go to a theme park in the Netherlands with their kids, and they want the biggest one, they will probably go to the Efteling. But because of high-ticket price, it might be attractive to go to a smaller theme park and spend less than that they would spend in the Efteling. So being the biggest does not mean that you do not have any competitors threatening you. Consumers are important for the Efteling. It is where they make their most money from. The ticket price of the Efteling is expensive compared to the ticket price of competitors. But because they are one of the biggest, they can do so. They are certain about the amount of visitors that they will get during their high season. During the low season they do have less visitors but because of the certainty of the high season they do not have to decrease their prices. They do have to perform to keep the visitors coming. Visitors expect newthings from theme parks. They want to get surprisedagain. So the Efteling does have to invest to keep the amount of visitors the same and in order to grow and get even more visitors. The power of the visitors is not that high, the Efteling just has to perform to their wishes and expectations. The entrance of new competitors is low. Creating a theme park is really expensive and there are not many investors who would want to invest in it. Especially in an economy that is still not out of the crisis it is hard to come with something new. Theme parks are having a pretty hard time surviving because of the fact that customers are spending less on activities like this. Also other activities for a day out, like a zoo, are not easy to start in this period of time for the same reasons. What the Efteling might be afraid of is the fact that other theme parks are expanding. They are creating a bigger area of their park and are therefore aiming on a bigger group of visitors from a wider area. This can be a bad influence on the Efteling because visitors will go to other parks as well. The Efteling does try to compete against this to invest themselves and create bigger and newer areas on their own
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