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Created with Fabric.js 1.4.5 16 Percent Referred customersspend more. Billion Gartner CIO Survey 2014 Quantify results = 2.5 x more likely to buy Your customers don't care about your innovations: They only care about the result you can help them achieve. NC Life Expectancy Than the national average 1. Your customers don't care about your innovations: They only care about the result you can help them achieve. Shortens the sales cycleQuantify results = 2.5 x more likely to buy x Customer StoriesBuild Trust 7.5 4.3 94% 94% 33 63% of buyers makepurchashing decisions to solve problems. 30% buy to gain something. R Susan Owens creates results:Plumbline1.com 614-634-0629 1981 1991 2001 Pounds The best way to do this? Tell a compelling story. 13.6 3.4 6.8 10.2 Years Increase in Average Adolescent Bodyweight Since 1971 remember storiesafter a presentation. Only 5% remember statistics. of your customers will leave you. Retain them by positioning them asthought leaders, continuousre-evaluation of business goals. The Power OfA Customer Story % decrease inBodyweight % decreased risk of Depression % decrease inBlood Sugar Sources:North Carolina Prevention Report Card 2012Reaching the Healthy People Goals for Reducing Childhood Obesity Closing the Energy GapTipping the Scales 16% Customer who came through customer more. Your Customers Can Brand storytellers know how tointegrate challenges, data and resultsto intrigue, engage and connectemotionally with prospects. 2. Builds Customer LoyaltyReminds Customer of Successes Reminds customer of success. Alan Hall, Forbes2014 16% 14% 3. Positions You as A Thought Leader:Attracts the Media with a pre-packaged story Reminds customer of success. "The process of collaborating on a success story builds emotional bondsthat build long-term success."Alan Hall, Forbes Contributor Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 16% The best way to do this? Tell a compelling story. 4. 70% Increases web traffic to your websiteas customers search for solutions to their problem. 63% 94% of B2B buyers research online beforemaking a purchase "Right-brain dominance is the new source of competitive advantage." Tapping the right sideof the brain allows for deeper engagement by uniting an idea with an emotion. What is the story andnarrative behind everything you do? Facts tell, but stories sell.
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