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Created with Fabric.js 1.4.5 39 are German 27 are Austrian 27 are Austrian 7 are Dutch 4 are Swiss 3 are British 2 are Belgian 2 are Italian 2 are Czech 1 is French 13 are of mixed origin Strongest growth markets beingChina (+15.4% YoY) and the Middle East (+8% YoY) 64.493.290 guests during 20132014 winter season 64.493.290 guests during 2013/2014 winter season 60.137.841 guests during 2014 summer season 60.137.841 guests during 2014 summer season Austria was a traditional summer destination. The year 2004 wasthe first year winter broughtequal numbers of tourists into the country top 3 reasons for winter holidays in Austria:skiingenjoying the snowrelax top 3 reasons for summer holidays in Austria:hiking climbingrelaxnature top 3 reasons for summer holidays in Austria:hiking/ climbingrelaxnature The average wellness touristspends 130% more than regular tourists Drivers of wellness tourism 38% of Austrian population is50 years and older 860.000 people over 15 yearsin Austria are obese. 43% of the male population and 29% of the female Austrians On a yearly basis, 78.000 people in Austriaare not able to work because of psychological diseases, which is an increase of 33% since 1991. This causes extra health spendings of EUR 7 billion per year. How the wellness industry profits The Austrian Hotel and Tourism Bank facilitated loans at reduced rate of interest worthEUR 130 Mio. in the last four years.This resulted in investments of EUR 280 Mio.in the health and wellness industry 20 Mio. overnight stays per year can be allocated to health tourism which represents 15% of all overnight staysin Austria The goal is to reach 20% Austria ranks among the top 5 nations worldwidefor international wellness tourism arrivals.After the USA and France, Austria takesthe third place with 5.7 million arrivalsAustria generates more international arrivalsthan domestic trips Out of 100 Tourists in Austria Out of 100 Tourists in Austria 34% stay in 5/4 star hotels 21% stay in 3 star hotels 8% stay in 2/1 star hotels 7% stay in commercial holiday homes 12% stay in private holiday homes 12% stay in other accommodation types 5% stay in privat accommodations EUR 539 Million invested by the national cable car federationIN 2014 ALONE The overnight stays in commercial holiday homesincreased by 2.2% YoY - only category to improve as compared to 1880 average temperature in Austria rose by 2°C weather independant activities are an imperative must have in every destination GDP per Capita AT : 37000 in 2013 nforecasted growth 2015: 1.2% Hard Facts Austria Unemployment rateForecasted at 5.2% in 2015 Fiscal DeficitForecasted at 1.9% in 2015 Austria Tourism in Facts and Figures Austria Tourism in Facts and Figures Vorarlberg3.180.600; 7% of all overnight stays Lower Austria 1.403.300; 3% of all overnight stays Burgenland504.300; 1% of all overnight stays Carinthia5.439.600; 12% of all overnight stays Tyrol16.850.200; 36% of all overnight stays Salzburg8.617.300; 18% of all overnight stays Styria2.244.400; 5% of all overnight stays Vienna6.409.700; 14% of all overnight stays Upper Austria1.980.300; 4% of all overnight stays Tourism &Leisure - Health & Wellness Investments and Transactions in the Austrian Hotel Industry Top reason for investmentis the optimizationof property size More capacities, revenue andextra features like seminar rooms,wellness and beauty for abetter occupancy rate > 60% of investments for ayear-round conceptonly 36% of investments in winter season destinations The total investment volume supported by the Austrian Hotel and Tourism Bank in 2013was EUR 590 Mio. After the realization of all planned actions, around EUR 1.8 billion turnover will be generated Winner of the Horwath HTL Investment Ranking 2014 is Motel One 4 hotels in Vienna and 2 hotels in Salzburg In 2013, 69% of all investmentswere made in Vienna,followed by Linz and Salzburg.Total hotel transaction volume in 2013 was EUR 315 Million. Top 3 winter destinations according to overnight stays:ViennaSöldenSaalbach-Hinterglemm Top 3 summer destinationsaccording to overnight stays:ViennaSalzburgMittelberg (Vorarlberg) Hotel Business Recovery 60% of all tourists start their holiday planning online Mobile Sites 78% of all Austrians do have a smartphone. Hotel businesses need to enhance their online as well as their mobile presence and offers SEO (Search Engine Optimization) SEO is an essential method to improve the overall rankingon search engines online Social Media 42% of all tourists use social media sites during all stages of their travels.Interaction with guests through all channels isessential to raise awareness to new heigths (trends like gamification and blogging) Digital Hotel Innovations like smartphone hotel key, online check-in, one-click booking and electronic payment are promising improvements accommodations need to catch up on in the future to stay competitive Average expense of a tourist is EUR 96 a day Austria is European market leaderfor winter holidays with a market share of 50%. Travel and Tourism contributes with 13.4% to the GDP Austrias supply sums up to approximately 292,000 rooms or 12,500 hotels, with an average occupancy level of approximately 69.5%. Foreign tourists account forabout 70% of overnight stays
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