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Created with Fabric.js 1.4.5 Understanding Different Types of Endorsements Star ratings, thumbs up, Likes, etc. on Facebook, Yelp, Google+, etc. - These are simplest endorsements and should hopefully come naturally with high frequency. - Usually have little real value in SEO unless in enormous quantities - Generally not worth your time to seek out unless done passively Reviews on Aggregators: - These are what most think of: Reviews on Yelp or Google+ Local. - These are the best bang for your buck if you have no basis to go after higher quality ones at first. - Try to focus on just one site at first (Google+, Yelp, etc.)Website Submitted Reviews: - Directly sent to you or gathered by you from customers - Post directly on your website (e.g. /reviews) - Implement Schema markup if possible Low Value Medium Value High Value Positive Press - e.g. Blog favorably reviews your service - e.g. News site reports favorably about your recent charity event - Make your presence known to key-players in your field even asking them to write about you - Make yourself available to help writers covering your topic and build relationships with themHigh-Quality Testimonials - Quality is key, not quantity here, 1 - 3 is all you need. - Ask your core group of happy customers to send you a testimonial for your website. - Get a full size photo if possible and fit over a large portion of page - Use real quotes and spend some time designing something appealing for maximum effect - Work into your marketing material, both online and offline Resources for how to cultivate positive feedback
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