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Created with Fabric.js 1.4.5 Behavioural Segmentation Behavioural Segmentation Showrooming So what exactly is "showrooming"? So what exactly is "showrooming"? Some background information! Some background information! Showrooming refers to a consumer visiting a brick-and-mortar store, but ultimatelypurchasing goods online. Reverse showrooming/ webrooming, occurs when consumers search for goods online, but ultimately make their purchases in-store What are the implications of this data? What are the implications of this data? Demographic Segmentation Demographic Segmentation Determine how consumer motivation differs between gender, age and employment status, byobtaining demographic data with each survey. Determine how consumer motivation differs between gender, age and employment status, byobtaining demographic data with each survey. Determine how consumer intention differs between gender, age and employment status, byobtaining demographic data with each survey. Determine how consumer intention differs between gender, age and employment status, byobtaining demographic data with each survey. Discover how motivated consumers are to visit a bricksandmortar store after visiting the online store, and viceversa. Discover any intention to use shopping methods interchangeably one to make purchases, and one to browse. Discover how motivated consumers are to visit a bricks-and-mortar store after visiting the online store, and vice-versa. Discover any intention to use shopping methods interchangeably - one to make purchases, and one to browse. Nearly three-quarters (74%) of Internet users window-shopped online or browsed for information on goods or services without necessarily placingan order, because: 32% said that they had no interest 26% preferred to shop in person 19% cited security concerns Explore consumers perception and attitudes toward companies with both a physical and online retail store. Explore consumers perception and attitudes toward companies with both a physical and online retail store. What was done? What was done? Using a non-probability sampling frame, a computer-administered survey was completed by 97 respondents. Consumer behaviour, in regards to showrooming &reverse showrooming, was explored by cross-tabulating data using SPSS.
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