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Created with Fabric.js 1.4.5 CHILDREN:- branding of food with media characters had an impact on the food choices children made (Kotler et al., 2012)- using familiar characteristics in media increased children’s food choice to eat specific food (Kotler et al., 2012)- more susceptible to advertisements (Livingstone & Hesper, 2006)- thought to recognize the “persuasive intent” of advertising, or the understanding (Oates, Blades, & Gunter, 2006) Although some deny that food is gendered, it has been shown that gendered discourses still affect perceptions of food choices and practices. We should acknowledge, rather than deny that foods have traditionally been gendered, and make an active effort to break down the gendered stereotypes that come with choosing certain foods. Self-reflection and conscious recognition of what is truth and what is not, could be very helpful in changing how gender is depicted in the media (Goodall, 2012). Food & Media Food & Gender Introduction Conclusion Portrayal of Men, Women and Food in the Media Food is portrayed in different ways in relation to men and women in media. There is usually a distinct relation between certain food types and food choices with gender identification (Arganini et al., 2012). Studies suggest that food preferences have been dichotomized according to gender because of the traditional roles that have been socialized by the community (Szabo, 2013). In addition, the underlying meanings behind the psychographically segmented ads have a great impact on both men and women (Goodall, 2012). (Untitled photo, 2003) (Wonderlich-Tierney et al., 2013) (Untitled photo, 2013) (Man vs. food, 2008) WOMEN:- more likely than men to report avoiding high-fat foods and supplements in diet (Beardsworth et al., 2002)- reflective about food & health issues, inclined to accept novel food items- use media to build relationships, model their behavior - respond to emotional cues MEN:- more confident uncritical view of eating, orientated towards traditional cuisines (Beardsworth et al., 2002)- use media primarily for instrumental purposes- they regard media as a source of entertainment- dismisses behaviours as 'comestic oriented - suscribes to hegemonic model: superman (Newcombe et al., 2012) ADULT:- unhealthy food consumption positively associated with overall television and magazine use - negatively associated with exposure to news content- media literate people made healthier food choices and had less fast food consumption (Kean et al., 2012) KEY FINDINGS:- Level of transportability + Role in food consumption- Identifying men & women who respond to food cues from TV ads by eating (Wonderlich-Tierney et al., 2013) (Wonderlich-Tierney et al., 2013) (Bliss, 2010)
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