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Created with Fabric.js 1.4.5 Loss of territories - productive land,industries and raw resources 26% of coalresources lost ANALYTICS GOALS OVERVIEW 3. Impact 4. Source 05, February 2015 Daily Report Most viewed page was the home page with 6.2K views This equals 40% of overall views Pageviews, visits and views have decreased since yesterday Bounce rate and pages per session have improved 1. Key Pages 2. Social Media 4. Source 1. Key Pages Social media following has seen a steady increase across the board Overall engagement has decreased On Facebook, Twitter, YouTube and G+ 0.9% to 226k between Feb 4 and Feb 5 Posts are most engaging content type 2. Social Media 3. Impact 56% of visitors used a mobile device to view content  36% used desktops More pages are viewed on desktop per session Desktop sessions last significantly longer than those on tablet and mobile iv. iii. v. ii. Youtube: 05.02.15 - 1429 subscribers 75% of AlArab's YouTube channel comments occur on videos that are less than one day old Comment volume on channel declines at an average daily rate of 24% per day after a video is posted Instagram: 3737 followers 3717 yesterday TOP FIVE PAGES 05.02.15 Pageviews of most visited pagedecreased by 29% from yesterday 8.9K total website sessions 7.3K users 545 sessions at peak time -17.00 1.9K sessions where users spent longer than a minute 15.6K pageviews in total 5K new users 71% bounce rate 1. 53 secs average session duration 1.8 average pages viewed per session Snapshot, February 05 2015: Pageviews - 15.6K Unique Pageviews - 12.7K Avg. time on page - 2 mins 30 s Entrances -8.9K Bounce Rate - 71% % Exit - 57% Avg. session duration and pages viewed up from previous day Mobile App: i. KEY TERMS Session: The period of time a user is actively engaged with your website, app, etc. New Sessions: An estimate of the percentage of first time visits Bounce Rate: The % of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page) Pageviews: Total number of pages viewed. Repeated views of a single page are counted Page Engagement: The number of people who engaged with the page, includes any click or action such as comments and shares Impressions: Number of times company updates have been viewed, the change is compared to the previous period (previous day) Engagement: The total number of times people have clicked, commented on or shared an update Retweets peaked at 73 between 17.00 - 18.00 vs.436 the previous day between 02.00 - 03.00 Mentions peaked at 58 between 22.00 - 23.00 vs.49 between 23.00 - 12.00 the previous day - To illustrate how the channel is performing at a micro level - To identify trends and trending content for the News/ Editorial teams- To illustrate what strategies are successful in reaching our audience and in creating engaging content on a daily basis- To guide prompt responses and create timely content depending on what is trending Top 5 posts on Instagram: Sessions: 1.9K sessions compared to 3.1K the previous day A session is one use of the application by an end user Active Users: 986 active users compared to 1.1K the previous day An active user is defined as a user that has had a session with your application on a specified day New users: 106 new users compares to 133 the previous day A new user is a user who has just started using your application. Users are identified by unique phone IDs Session length: 58 secs compared to 54 secs the previous day  The session length is defined as the length of time between the start application event and the end application  Website: On average, 57% of visitors used mobile to view the website 60% of these mobile users were new sessions 36% used desktops 50% of those using desktops were new sessions More pages are viewed on desktop per session Desktop sessions lasted three times longer than those on mobile and two times longer than those on tablet Desktop Tablet Mobile Of 8.9K sessions, there were 7.3K unique users Visitors viewed on avg. 1.7 pages per visit Average visit duration was 1 mins 53 secs There were 57% new sessions Sessions, users and pageviews decreased since previous day The most visited page was the home page with 8.7K views which was 36% of overall views It had 6.6K unique views Average time spent on home page was approx 3 mins - 23 secs higher than average time on site Articles are beginning to appear in top 5 pages as opposed to just the home page and company information Across Facebook, Twitter, YouTube and G+: Audience grew by 0.9% to 226k between Feb 4 and Feb 5 235 outbound posts were made between Feb 4 and Feb 5 with an average of 24.8 engagements per post Twitter accounted for the most audience growth, with 7K new followers added. However, YouTube is the fastest-growing channel, with 16% subscriber growth Posts were the most engaging content type As of 05.02.15, we had 58.3K Twitter followers, compared to 56.2K on 04.02.15 This Facebook post was the furthest reaching post of the day Acquisition: Social is the most effective method of acquisition However visitors who come via social have a higher bounce rate than any other channel Those who come via direct searches view more content Direct visitors spend longer on the site The bounce rate is lowest for those who come via an organic search 05.02.15
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