Did you know that social media is one of the most powerful tools in your nonprofit arsenal? Why? Simple: it solves a lot of problems.
Want more donors? Use social media.
Need more volunteers? Use social media.
Want to understand your target audience better? Use social media.
Want to save more money on marketing? Use social media.
Don’t think social media will work for your organization? Here are 5 statistics that might change your mind:
- 55% of people who engage with causes on social media are more inspired to get involved, according to Nonprofit Hub.
- 43% of Millennials have been persuaded to donate because of social media. Millennials have some of the strongest buying power in the economy and are some of the most charitable givers.
- 84% of people share causes they are passionate about on social media.
- 68% of people are more likely to learn about a charity if a friend posts about it on social media.
Source: MDG Advertising
- Social media is also one of the few metrics where nonprofits continue to grow year-after-year. In 2015, nonprofit email list sizes grew 11%, while Facebook and Twitter followers grew by 42% and 37%.
So now the question is: How are you going to grow your social media following… and how are you going to get people to really click on your posts and follow through?
How Infographics + Social Media = Nonprofit Growth
If your nonprofit really wants to make a splash on social media, start making your own infographics (or let us design one for you!). We know infographics will help spread your social media reach and your nonprofit impact.
Why? Because infographics are:
- Powerful. Visuals are 17% more persuasive than written content and increase the odds someone will engage (click, donate, follow, or subscribe)
- Attractive. “Information carrying” visuals attract the eye. Humans have less an 8 second attention span, so this is very important
- Effective. Using infographics results in 12% average growth in web traffic.
- Shareable. 80% of social media users click on “visually stimulating” content and are 3x more likely to share it.
- Memorable. Humans only remember about 10% of what they heard 3 days ago, but can remember 65% of what they saw. Keep your cause on people’s minds!
Resources for Nonprofits
If you’re ready to start creating infographics that get your nonprofit seen on social media, we have a handful of resources to get you started:
- Crash Course in Infographics: Our FREE e-book
- The Complete Infographics Checklist
- Data and Infographics: Solving Problems for Your Nonprofit
- Infographics Show the Difference Your Nonprofit Makes
And finally, here’s the most important part of creating infographics for your nonprofit: