Infographics are an excellent tool for building a brand, educating on a niche topic, and bringing in social media traffic. They also have a ton of potential to go viral
We have a lot of advice for marketing and building your infographic. Today, we’ll discuss some infographics that educate on infographics (the medium is the message!). What makes them work and how they accomplish their unique goals is important to understand.
How to Create an Awesome Infographic
This infographic provides a seven step template for building infographics. It’s a simple and straightforward guide, and the advice applies to almost anything you can create.
The example comes via Graphs.net. The source post also follows some other rules infographics should keep in mind if they want to succeed. Specially, it empowers sharing on social media (there are numerous social media sharing widgets), it provides an embed link (taking the hassle out of sharing the product on your blog), and the source post includes links to similar work that may also proliferate.
The Infographic of Infographics
This infographic succinctly explains the importance of infographics and why they’re increasingly relevant today. Whereas the previous example educated on “how” to create infographics, this one explains “why.”
Infographics are more than a trend; they’re an effective form of communication, and this example proves that not only with data, but by making that data interesting to absorb.
via Zabisco (site is down at the time of posting)
The State of Infographics
Whereas the previous example looked an infographics on a larger, softer scale, this one narrows its focus and provides hard facts about what makes them succeed. It uses comparison alongside these metrics.
Things like trends and metrics benefit from this approach; just saying something like “infographics on business perform well” isn’t very convincing, but providing hard numbers and placing those numbers alongside their competition makes a far more convincing case.
via Matter Now
We discussed three infographics that do similar, but different things. “How to Create an Awesome Infographic” teaches a process. “The Infographic of Infographics” provide a cursory understanding of a topic, using good design and strong (albeit general) data. “The State of Infographics” opens up a topic, giving expert-level advice without necessitating an expert-level understanding. It manages this by assuming a base understanding on the part of the reader, and by doing a lot of research that is translated into useful and well-presented data.