You’ve probably stumbled upon infographics that undoubtedly nailed it in terms of engagement and shareability. Creatives and marketers call these pieces as content home runs. So how do you come up with infographics that will dramatically increase your chances of hitting the proverbial content home run? The truth is these popular infographics didn’t happen by …
Getting people to pay attention to your offers or message is one of the biggest challenges in today’s businesses, whether large or small. While learning the ins and outs of artful storytelling can be a leverage, telling stories and creating content isn’t enough. Your medium — how you tell your story — can also make …
5 Essential Infographic Design Tips to Boost Business Communications Read More »
Have you ever wondered how you can maximize the use of infographic maker tools like Easelly? Did you know that infographics can help with lead generation in your business, boost awareness of your nonprofit, and effectively deliver your message in the classroom? Here’s how Easelly users like YOU have done it! Using Infographics for Social Media …
Easelly User Stories: Learn New Ways to Use Easelly! Read More »
As a business owner or entrepreneur, there’s nothing more perfect than starting your day with some quiet time and a fresh cup of coffee (milk or tea if you’re not a coffee person). You get extra points if you can do things that you’ve been putting off for a while now: meditate, read a book, …
How to Use Infographics to Generate Qualified Leads For Your Business Read More »
Before you start down the path of designing infographics, it pays to understand what truly makes an effective infographic. Striking colors? Wonderful use of typography? Attention-grabbing headlines? Sure, a lot of people will likely say that there’s no definite set of criteria to follow because people’s perception of what’s effective can vary. For example, Joanna …
Your 3-Step Checklist to Effective Infographic Design with Examples Read More »
In 2009, NY Times journalist Rob Walker and author Josh Glenn went thrift shopping and shopped for “unremarkable, castoff thingamajigs. They planned to auction these seemingly insignificant objects on eBay. As a social experiment, they asked talented, creative writers to spin unique tales, in any style or voice, about the object before they were auctioned. …
Visual Storytelling: The Secret Ingredient in Small Business Marketing Read More »
Marketing your small business. Your head’s spinning just thinking about it. You already have a list of things to do before you officially spread the word about your new small business. Build a website. Be on social media. Create and share content. Growth-hacking. Network and sponsor local events. Rinse and repeat. But where do you …
The Single Most Important Step in Small Business Marketing Read More »
So you have a blog or a website that’s not converting well? You’re probably not using infographics the right way. Many entrepreneurs and business owners think of infographics as a great way to share data internally or with their current clients, or as a tool to spice up content with visually appealing images. Of course, …
3 Unexpected Ways Infographics Translate to Conversions and Sales for Your Business Read More »
If there’s such thing as seven deadly sins in marketing, the first in the list would be: Recite an endless litany of facts, figures, and data. You can smell a lousy marketing effort from a mile away when your brain starts complaining and your attention has gone out the window. As a marketer, you probably …
5 Creative Ways to Use Infographics as a Powerful Tool in Your Business Read More »
As an increasingly visual society, it makes sense to relay information in a visually concise manner. Infographics are great for this. It’s much easier for people to digest information when text is coupled with an illustration — but if you’re trying to create an infographic, it’s hard to know which kind to use. And if …
How to Choose the Best Chart or Graph for Your Infographic Read More »
Infographics first started gaining traction as a marketing asset nearly ten years back. Since then, we have seen them evolve from an interesting novelty into a very vital component of any marketing plan. Traditionally, infographics have been used for viral marketing. They are eye-catching and tend to get shared widely. This not only helps spread …
Trying to create a compelling infographic but struggling to find reliable information? In today’s world, information found on the internet is not necessarily vetted for accuracy or even its level of objectivity. In fact, information found in mainstream search or on social media may be biased, even though its facts and statistics are typically checked …
How to Collect Reliable Information for Your Infographic Read More »
